Terra Strategic - A trusted Land & Development company

Project Overview

Terra Strategic is a trusted and experienced land and development company, specializing in identifying and maximizing land value opportunities. As part of the Hayfield Group, Terra approached us to design and develop a new website as part of an ongoing redevelopment of a suite of group websites.

The new website needed to effectively communicate Terra’s expertise, service offerings, and its integral role within the group.

What we did

Objectives

The primary goals for the website were:

• To create a professional and engaging online presence that reflects Terra’s expertise in land acquisition and development.

• To effectively communicate their services and success stories to both B2B and B2C audiences.

• To ensure seamless integration with the broader Hayfield Group’s digital ecosystem.

• To optimize the website for SEO and high performance to enhance visibility and lead generation.

Design & Development Approach

Brand-Centric Design

We worked closely with the Terra Strategic team to craft a design that aligns with their brand identity while maintaining cohesion with the broader Hayfield Group’s online presence. The site features a clean, modern aesthetic with structured content and compelling visuals that reinforce Terra’s industry authority.

Technology Stack

• Framework: Built using Gatsby, the site benefits from high-speed performance, security, and SEO advantages.

• CMS: Prismic was chosen for content management, providing flexibility for updates and scalability.

• Performance & Optimisation: The website was fine-tuned for fast loading speeds, mobile responsiveness, and best-in-class SEO practices.

Key Features

• Comprehensive Service Overview: A detailed presentation of Terra’s land and development expertise, services, and impact.

• Strategic Group Positioning: Clear messaging on Terra’s role within the Hayfield Group, fostering brand credibility and consistency.

• SEO-optimised Content: Implementation of best practices for B2B and B2C search engine discoverability and ranking improvements.

• Performance-Driven Architecture: Static site generation with Gatsby ensures fast, secure, and scalable web experiences.

Outcome

The new Terra Strategic website successfully delivers a dynamic and high-performing digital presence that supports the company’s land acquisition and development goals. Built with Gatsby and powered by Prismic CMS, the site ensures exceptional speed, scalability, and long-term content management flexibility. The project reinforces Terra’s leadership in the sector while seamlessly integrating within the Hayfield Group’s growing digital ecosystem.